EXPERIENCE
Senior Associate, M+R Strategic Services | San Francisco, CA – May 2015 – Present
Project manages the day-to-day aspects of client’s fundraising and advocacy programs including email, web, and advertising and social media campaigns.
Accomplishments
● Client manager for progressive nonprofit organizations; primary responsibilities include strategizing and implementing fundraising and advocacy campaigns, as well as maintaining day-to-day client relationships.
● Project manage complicated tech and design builds, including websites and online quizzes.
● Draft engaging creative for clients’ use in email communications, landing pages, social media posts, and digital advertisements.
● Set up email communications in eCRMs; pull and analyze email results and make recommendations to clients.
● Strategize and implement A/B tests in email and landing pages to optimize email performance and website conversion.
● Create monthly reports for clients detailing email performance, online revenue, online advocacy, and list growth.
Social Media & Community Fundraising Manager, PETA Foundation | Oakland, CA — May 2012 - May 2015Manage all aspects of the PETA Foundation’s social media and community fundraising projects including online advertising, web-marketing, online list acquisitions and third-party fundraising efforts.Accomplishments
● Set up and managed PETA and PETA’s international affiliates (UK, Netherlands, and France.) social media advertising strategies, resulting in increasing in revenue and new prospects to the files.
● Created the online fundraising platform Regalos de PETA Latino while spearheading PETA Latino’s online fundraising initiatives.
● Set up and managed Google AdWords and Google Grant AdWords accounts for PETA and PETA's international affiliates (UK, India, Animal Rahat, Netherlands, & France.) Secured a Google Grants Pro for PETA US, resulting in $40,000 in free online advertising.
● Increased the retention rate for members of the PETA Business Friends program (a corporate sponsorship program) by 25% and implemented strategies for renewal as well as acquisition.
● Worked with multiple departments to grow PETA's peer to peer team-training (PETA Pack) to an international half-marathon team-training and fundraising program that raised more than $300,000 under my leadership.
Development Assistant, Hayward Historical Society | Hayward, CA — November 2011-March 2012Provided general administrative support to the development department assisting with both fundraising and membership efforts in order to encourage deeper commitments to the museum and its programs. Accomplishments
● Entered and processed all annual gifts and pledges in the database.
● Managed and composed all acknowledgment correspondence.
● Assisted with grant research and government funding applications.
SKILL
● Program and staff development and management
● CMS and CRM systems such as Convio Luminate Online CRM, Engaging Networks CRM and ROI Solutions
● Google Analytics, Google AdWords, Facebook Insights and advertising
● MS Office Suite, HTML5, Adobe Photoshop
EDUCATION
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Resume
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